Rules: Appendix i – A Short Note On Grammar

I’ve put together an idiot’s guide to grammar. It’s a guide that’ll stop people thinking you’re an idiot.

You’re and Your

In common with all grammar, it’s the difference between knowing you’re shit and knowing your shit.

You’re is a contraction of ‘You are’.
‘Your’ is something that belongs to you.

Because they sound the same people write the second when they mean the first. It’s an unforgivable mistake, and exposes a basic lack of literacy. People who mix these up simply never learned the difference. They are poorly educated, and that’s what their readers will realise.

Their, There and They’re

‘Their’ means something belongs to them.
‘There’ means not here, but in that location.
‘They’re’ – a contraction of ‘they are’ means those people are doing something.

They’re sure their car is over there.

Of and Have

This is another mistake that exposes a poor education. But also a spoken illiteracy. People simply will not want to read what you write, or hear what you say if you get this wrong. It’s as bad as mispronouncing ‘H’.

‘Could of’, ‘would of’, ‘should of’ are not English. They have no meaning. They sound a lot like the contractions for Could have, would have and should have: Could’ve, Would’ve, Should’ve. It’s an understandable mistake, but not one you should make if you want people to think you’re literate.

If you doubt how poor it sounds, imagine someone writing ‘They of’ instead of ‘They’ve’, or ‘I of’ instead of ‘I’ve’. It’s precisely the same.

It’s and Its

This is a more forgivable error, but even so not one you should be making. The rules aren’t as simple as the ones above, but they’re not difficult, either:

Usually, You’d use and apostrophe because you’ve missed some letters out:
‘Oliver’s a great writer!’ is a contraction of ‘Oliver is a great writer.’ You’ve lost the ‘i’ of ‘is’.
That’s when you use an apostrophe in ‘it’s’: when you’ve dropped letters. The ‘i’ of ‘is’, or the ‘ha’ of ‘has’, for instance.

But normally you’d also use an apostrophe when you mean something belongs to someone. ‘Oliver’s book’ means the book belonging to Oliver.
But when the ‘its’ you’re using means ‘something belonging to it’ you don’t use an apostrophe: ‘its wheels are turning’.

So, if you’re talking about a thing being inside the right box: ‘It’s in its box’

Lose and Loose

If you lose something, then you can’t find it. It’s lost.
But if something isn’t tight, then it’s loose.

You cannot loose something, other than an arrow when you fire it.

Alot, A lot and Allot

The bad news is there is no such word as alot. Many things are a lot of things. Two words. You can’t escape it, I’m afraid. You might allot time to something, when you set aside time for it.

You and I

This is forgivable. So many people get this wrong, even accomplished journalists. ‘You and I’ is not the same as ‘You and me.’

There’s an easy rule of thumb to help you get this right. Try and replace what you’re writing with ‘We’ or ‘Us’. If ‘Us’ works in the sentence, then you’re looking for ‘You and me’. If ‘We’ works, then use ‘You and I’.


Now with this guide you and I will always get our grammar right and people won’t be able to condemn you and me for getting it wrong.


Coming up…

My short sabbatical from blogging is over! Thank you all for keeping my readership figures up in the meantime.

I’ve spent the last few weeks completing a couple of projects (more about them soon) and tying up a personal loose-end. That doesn’t mean I haven’t been writing for the blog, too, so coming up from next Monday I have these delights for you…

Ad Reviews: Ikea Dollheads, The Famous Grouse, Spitfire and Bombardier, VO5 Express yourself, Rubicon Mango…

Sweetie Reviews: Haribo Tangfastics, Jelly Belly Super Sours, Percy Pigs, Mentos…

Whisky Reviews: The Famous Grouse, Dalwhinnie…

Along with new sections from The Social Media Guidebook, and some assorted extras.

August Calendar

The Month In Review

I kicked off this blog on the 13th May with pretty modest ambitions. I’m not trying to change the world, just to write a few things a week to entertain myself, you and to publish a few extracts from the upcoming Social Media Guidebook.

I thought I’d see if I could get a daily 10 viewers and 20 views. Instead the blog has far surpassed my hopes, with a regular 40-60 views and a one day peak of 157 views.

So I’m giving myself the day off, and offering you my top posts for your enjoyment:





Have a read if you missed any of them.

As it’s Friday… Thank You.

As it’s Friday, and I don’t blog over the weekends, I wanted to say a huge thank you to everyone for the incredible response I’ve had to the Social Media Guidebook posts.

I’d hoped they’d be well received, but I didn’t imagine they’d be as popular as they have been.

To all those who’ve been in touch, pointing out that I haven’t given a link to where you can buy the book and asking where they can: It’s in the publishing queue on Apple iBooks and Amazon, and I’ll obviously post links ad nauseam as soon as they’re available.

In the meantime, I’ll carry on posting an extract or two each week here.

Thanks again, and perhaps you’d like to have a read of the sweetie and whisky reviews. They seem to be popular, too. As if sweeties and whisky are cornerstones of our lives! Ahem.

How to…?

How do you show what you’ve done, when what you’ve done is

  1. Not publicly available, or,
  2. Being used by others.

Tough call.

So I’ve been writing a book, of all I’ve learned in the last 7 years or so. A guidebook drawing on the mistakes others have made that I’ve learned from.

I’ve had a lot of fun putting it together, too.

Starting next week, extracts will be posted here to whet your appetites.

Coming soon…!

To tie in with the launch of my new book, I’ll be blogging extracts here.


Throughout January and the first half of February, I was field testing extracts on a ‘secret’ blog to gauge tone and approach. I’m now compiling the results, and will be publishing shortly. 

Having missed one deadline already (no surprises there!) my second is coming up fast, so you won’t have to wait long.