Sweetie Review: Rowntree’s Randoms

4/10. The lowest you can score as a sweetie without poisoning me.

It’s always tough launching a new type of sweetie onto the market. You’d think a company as large as Rowntree would decide which sweetie to launch and put their marketing money heavily behind it. Instead they went down the ‘Revels’ route and launched all the sweeties they could think of, packaged together with a name the CEO had seen on “FaceSpace or MyBook, or something like that.”

The trouble with that is while some of the sweeties are going to be great, some are going to make you sick in your mouth, and frankly the good ones aren’t worth the bad.

Rowntree’s Randoms have been around for two years now. I feel sure that had the company not put so much money into the advertising, the sweets themselves would have died a quiet death and we’d all be happier. The only part of the Rowntree’s Randoms experience that is worse than the advertising are the sweets themselves. It’s on a very low base alongside Haribo’s advertising. Why can’t agencies come up with decent sweetie creative? I hope they all smash their shameful faces under the toilet seat three times a day.

After I’ve dispatched the bag of Rowntree’s Fruit Pastilles (bought the bags together on a 2 for £2) I’ll go back to reliable Haribo.

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