What do you get if you cross a fruit pastille with a cola bottle?
As I looked at the Rowntree’s Fizzy Bottles, 25% fruit juice and on special offer for £1 a pack, that was the thought that went through my mind. Even if they didn’t live up to expectations, they’d be enjoyable. Wouldn’t they?
Just barely, is the answer. The Natural Confectionary Company can use real fruit juice and still make sweeties that offer resistance to your teeth as you chop and chew them. Why can’t anyone else?
These sweeties from Rowntree’s tasted fine, had a hint of the promised fizziness, but were so insubstantial I thought perhaps the sweeties had died and I was, in fact, eating only the ghost of sweeties past.
In hindsight I missed a big clue, from Rowntree’s themselves. On the back of the packet was this sticker…
… Right there it gives directions for using the sticker to reseal the packet so you can “Save some for later!”
So firstly, these sweeties’ target market is not the discerning confectionary connoisseur like you and me, but people so stupid they need instructions on how to use a sticker to reseal a bag.
Secondly, even the manufacturer thinks the sweeties fail to be so delicious that you can’t resist scoffing the lot in one go.